Builder of Vibrant Technical Communities

About

ABOUT

James is focused on supporting the UK's Startup Ecosystem & helps companies figure out their Developer Relations strategies.

As the Managing Director of The Bradfield Centre, James has built a collaborative & nurturing environment that enables startups to flourish, provides entrepreneurial opportunities for students at The University of Cambridge, and acts as a Tech community hub for Cambridge and the wider east of England region. James also helps showcase Cambridge as the co-host of the weekly Cambridge Tech Podcast.

Via his Land & Expand advisory business, James provides Developer Relations consultancy, and the Developer Relations book he has written, with long time friend and collaborator Caroline Lewko, is now available from Apress and Amazon.

James is also a co-founder of The Triple Chasm Company, which provides data driven tools, training & content to help companies successfully scale.

DEVREL ADVISORY

Road tested Developer Relations expertise & experience.

James has operated at leadership level in both start-up and Corporate Developer Relations organisations, and is deeply passionate about the subject.

James created and ran Developer Programs for O2 & Telefonica, before joining Twilio as their first hire outside of the US, launching and building their EMEA business until IPO.

James has held board positions with The Application Developer Alliance and the Mobile Ecosystem Forum where he championed the needs of Developers with industry & Government.

Advisory

Road tested Developer Relations expertise & experience.

James has operated at leadership level in both start-up and Corporate Developer Relations organisations, and is deeply passionate about the subject.

James created and ran Developer Programs for O2 & Telefonica, before joining Twilio as their first hire outside of the US, launching and building their EMEA business until IPO.

James has held board positions with The Application Developer Alliance and the Mobile Ecosystem Forum where he championed the needs of Developers with industry & Government.

James has co-authored a new book called Developer Relations, published by Apress in 2021. Learn more about the book and discover a range of free DevRel resources on our dedicated Developer Relations site.

Road tested Developer Relations expertise & experience.

James has operated at leadership level in both start-up and Corporate Developer Relations organisations, and is deeply passionate about the subject.

James created and ran Developer Programs for O2 & Telefonica, before joining Twilio as their first hire outside of the US, launching and building their EMEA business until IPO.

James has held board positions with The Application Developer Alliance and the Mobile Ecosystem Forum where he championed the needs of Developers with industry & Government.

What we do.

We offer a wide range of services to startups, corporates and venture capital firms, including:

A wide variety of Developer Relations training on topics including: An Introduction to Developer Relations, Developer Segmentation, Developer Personas, Market Positioning & Messaging, Developer Centric Go To Market, and setting and measuring Developer centric performance metrics.
Audit and benchmark existing Developer programs, Developer Experience, and tools, with a speciality in identifying friction in the Developer journey.
Review and challenge Developer Relations strategies.
Act as a mentor and ‘critical friend’ providing advice, experience, and fresh perspective as you scale your Developer offering.
Due diligence support in assessing potential Developer centric investments

Learn more on our dedicated Developer Relations site.