So the idea behind this page is not one giant humble brag, more to reassure you that I have actually been there and done it. Unlike many "consultants" and "advisors" out there I'm a hands on practitioner, delivering millions of dollars of growth for both startup and corporate organisations. 


I offer practical playbooks & actionable insights that have been tried and tested in the field.

Telcos 3

Startups 3

Not for Profits 3

IPOs 1

Spin Outs 1

and a Collaborative Workspace

Twilio Xmas Party, London 2012

Photo by @paul_clarke

James is the Managing Director of The Bradfield Centre, Cambridge and runs his Land & Expand advisory business.

The Bradfield Centre is a collaborative entrepreneurial community, which in its first 2 years of operation has supported more than 130 Tech start-ups & scale-ups, created more than 200 jobs in the process, and hosted more than 600 entrepreneurial events.  The Centre is a true focal point for the regions ever-expanding technology cluster, and works with partners ranging from Angel Investment Groups, VC's, STEM and gender diversity groups, to Google, AWS, Microsoft, Cambridge University and many more.

Land and Expand's client base includes startups, scaleups, corporations, public sector organisations, and analyst firms. Land and Expand's work for these clients includes advisory work on Developer Relations and Developer Programs, proposition development, marketing, commercial strategy, thought leadership, and content marketing.

James has spent over 20 years working at the intersection of telecommunications and the web which has included creating and running three API programs with developer outreach, and launching more than 20 products to market for O2 and Telefonica.


At Twilio James was their first hire outside of the US, building the EMEA business from scratch and running it through to IPO. James was privileged to attend the NYSE bell ringing ceremony on the first day of $TWLO trading, along with the 40 other Twilions who had been with the company for 4+ years.

An active contributor to the wider tech community, James co-hosts a podcast, and mentors and advises various startups. Previously he has sat on two not for profit trade organisation boards - The Application Developers Alliance, and MEF.

James has been recognised for his contribution to the mobile and technology community in a number of publications, including the 2013 TechCityInsider list of 'the most influential people in UK tech' and in Revolution Magazine’s 2009 'Future 50'. He has lectured at The University of Oxford Faculty of Continuing Education and Reading University.


James is a Chartered Marketer and holds a postgraduate diploma in Strategic Marketing from the Chartered Institute of Marketing. 

Twilio IPO, Wall Street, NYC.

22nd June 2016

Hoxton Mix
86-90 Paul Street

The Bradfield Centre

184 Cambridge Science Park




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